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"Jaci Rae is a one-women power house. She's had great success as an author, musician, radio show host and more. In her Book "The Indie Guide to Music, Marketing and Money" she reveals everything she's learned in her colorful career - from recording and running a music business to publicity, promotion and sales.

A great primer on the music biz from an insider who has been there and done it on her own terms!"

Bob Baker, author of "Guerrilla Music Marketing Handbook" www.musicmarketingbooks.com

"I just read The Indie Guide to Music, Marketing and Money and I might have to eat my words about no one coming along with a magic wand."

Elisabeth Carlisle - Former A&M artist www.glacierrecords.com

The most trusted resource for indie musicians

What is The Indie Guide to Music, Marketing and Money? It's a beautiful, 8 x 11 199 page softbound book plus the free Indie Contact Guide e-book which will be delivered via email as soon as you purchase The Indie Guide to Music Marketing and Money!

The Indie Contact Guide is 8 x 11 122 pages and thousands of contacts. That's 321 pages of career help.
Jaci Rae, artists, indie musicians, DIY, The Indie Guide, sell more cds

"If a tree falls in the forest and no one is there to hear it, did it make a sound? If you make music and nobody hears it, did it make a difference? So you love to make music.

If that music is made out of inspiration, then it's going to move others. But to get your music to others you need a plan.

I've been successful in the music business for 40 years, and I can tell you that Jaci's book The Indie Guide To Music, Marketing and Money gives you that plan. You won't need to figure it out by trial and error. Now it's up to you to follow that plan and successfully spread your music."

Dennis Marcellino
Former member of Sly & The Family Stone, The Elvin Bishop Group, and The Tokens. Now a very successful indie artists www.DennisMarcellino.com


Click here to download your latest music industry tip podcast

To help you get started, here are a few contacts that are included in The Indie Guide to Music, Marketing and Money and it's companion Contact Guide:


The Recording Academy, 3402 Pico Boulevard, Santa Monica, CA 90405.
Telephone: (310) 392-3777.

Check these places out to see if they will review your CD. With any submission, please follow the correct procedures:

  • Always contact the person, publication, venue or station, etc. ahead of time to make sure they not only cover /play / represent your style of music, but that you are sending it to the correct person. Also find out what their individual submission policies are.
  • Make sure you have a killer press kit to send them (to save money, ask if they accept digital press kits).
  • Your press kit should have the heaviest items, CDs, etc. on the right hand side of the folder and the lightest items on the left. Why? Neatness. People open folders from right to left. If they heavy items are on the left, they will fly out of the folder and onto their laps.
  • Your press kits should include a one sheet, a color picture (full body is preferable), a CD, a business card and 4 - 6 pieces of press about you or your band.
  • Include a cover letter that informs the listener which tracks you want them to listen too. Realistically you only have 15 seconds to impress them before they are onto the next song. That time may go as high as 30 seconds, so make sure you recommend three or four of your very best tracks.




Note: We have not included PDs and MDs in the College section because of the vast amount each college has for each style of music. Please be sure to call them to verify which department head your music goes to.


Auburn University
WEGL 91.1 FM
116 Foy Union Bldg.
Auburn, AL 36849
genres: Alt, Underground, Jazz, Blues, World, CCM

Jacksonville State
WLJS 91.9 FM
700 Pelham Rd. N
Jacksonville, AL 36265


Interscope - Geffen – A&M part of Universal Blanket
2220 Colorado Ave.
Santa Monica, CA 90404
contact: Ron Fair, President 310-865-6272
contact: A&R 888-181-777-1000 Universal Music
They are no longer allowed to give out A&R personnel information.
genres: They accept all music


Avenue Management Group
276 5th Ave., Ste. 507
New York, NY 10001
contact: Bruce Garfield ext 2
contact: Peter Durando ext 1
contact: Glenn Stone ext 3


lml Trax
125 5th Ave., Ste. 4N
New York, NY 10003
contact: Linda Cohen

Alr-Edel Associates
18 Rodmarton St.
London, England WI U 8BJ UK
44 207 4866466
contact: Matt Biffa


Artist Representation & Management
1257 Arcade St
Saint Paul, MN 55106
contact: John Domagall
genres: Rock, Country, Blues


Canadian Music Week
5355 Vail Ct
Mississauga, ON L5M 6G9 Canada
contact: Neill Dixon
genres: All styles


Andre Young / Dr. Dre Aftermath
2220 these are in the book, we cannot list them here
Santa Monica CA, 90404
310 the rest of the # is in the book, we cannot list it here
310 these are in the book, we cannot list them here
credits: Dr. Dre, Ice Cube Eminem, Snoop Dogg, Nas


Timothy Butler (DJ Jazzy T) - Pool Director
5291 Mohican Way
Antioch, CA 94531 USA
60 DJ Members
Music Formats: URBAN Music and DANCE Music
Service Allotment Requirements: 60 on 12" Record For URBAN
Service Allotment Requirements: 20 on 12" Record For DANCE


The Indie Guide to Music, Marketing and Money and the bonus e-book download sent instantly The Indie Contact Guide

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Hi! My name is Jaci Rae and I was once in your shoes. I didn't know where to go or who to trust in an industry that eats people alive.

How did I get where I am today? When I was two I climbed up on my Grandma's piano bench and destroyed her masterpieces, which she let me do by playing on the upper register.

I knew what I wanted to do when I was three years old but everyone around me kept telling me to forget about it, no one makes it in that industry. I had no one to back me up or help me reach out for my dreams and at three I certainly had no road map to get there.

So I did what I could. I auditioned for the school choir and sat in my room with my ear pasted to a borrowed radio (we were very poor) long after my bed time dreaming about a time when I would stand up on stage before thousands of people who were singing my songs. I held a brush as a microphone in the bathroom singing my heart out while my siblings would yell for me to get out and shut up.

At the age of nine and a half I saw a woman singing on the stage of a little dinner I walked into. Being bitterly shy, I spent many hours listening to her, hoping to summon up the courage to ask the owner if he would let me do the same thing she was.

After many hours, I tugged at the hem of his coat , stared intently at my shoes and pointed at the lady who was singing. I told him boldly, "I can do that." He laughed. Perhaps because I was a homely child or maybe because I wouldn't look him in the eye or even up at his face. He told me if I wanted, I could come back on Monday and he would let me try.

I quickly ran over to my best friends house announcing that we had a gig in three days. Of course she said, "What! What's a gig?!" When I told her she said I was nuts, she had never sung, let alone played a guitar in her life. Not to be detoured (mostly because there was NO WAY I was going on that stage alone), I talked her into it.

I quickly ran home, grabbed an old guitar that had three rusty strings on it and promptly went over to my neighbors house who taught me three chords. A few rehearsals later and my best friend and I were singing to a crowd. To our amazement (trust me, we were terrible), we were asked back.

Not knowing anything about business or being paid and certainly not knowing a thing about booking, management or accounting, we did our first sets of gigs for free. The following year my best friend moved away and I was alone.

That was the beginning. The road was rough, without either financial support or rides to most of the gigs I still continued on. I was ripped off, underpaid or not paid at all. Left stranded in foreign countries or around the U.S. and had to learn the hard lessons of the road all by myself.

I have spent countless hours (years acutally) learning to market Jaci Rae, book myself and get paid. I have also spent a lot of time with well known music industry decision makers learning the in's and outs of the business.

As a result I am blessed enough to be considered an expert in the field by many well known music mogels who also were kind enough to share their own advice for you inside The Indie Guide to Music, Marketing and Money.

I wrote it because I don't want you to have to make the same mistakes I did. I want you to succeed, but success is a lot of hard work and determination. While I can help you with the knowledge, marketing ideas and contacts, you will still have a lot of work ahead of you. I wish you all the luck in the world with your dreams!

Here are a few brief words of advice.

  • This is show business. While you must put on a show, you must also know the business. Because this is a business and not a charitable institution, make sure you conduct yourself in a business like manner if you want people in the music industry to take you seriously and make a good impression.

  • Come to the table knowing your worth. What does that mean? Make a name for yourself and earn the money before you step into bargaining meetings and you will be able to ask a higher wage.

  • If you or your band are not photogenic, don't put your picture on the front of the CD. Why? The first impression anyone gets of your CD is the cover. It doesn't instantly start playing. Why do you pick up a book at your local book store if you have never heard of it before? Because the cover compelled you too. So what do you do if having your picture might be a detourant?

    Go to a local college that has a graphic and / or an art department and ask the head who they would recommend to design a CD for you. Unless of course you are lucky and you have a friend who can do it for you.

    If you hire a professional, it will be very costly. The best graphic designer I have ever used and still use to this date has done a much better job than any of the others. As a result of course he is now paid a higher wage. A great example of making a name for yourself first.

  • Always put on a show. The latest American Idol winner Taylor Hicks is a great example. He put on a show and entertained. Some of the highest paid entertainers are not necessarily the ones with the hit CD of the day. Prince and The Rolling Stones were the highest paid touring acts in the past three years.

  • Get to know people, don't just use them. Network and get to know who they really are. Garth Brooks is famous for remembering who people are even though he may not have seen them in five years.

  • Marketing is key, but stay true to who you are.

  • One last note, write your own music. Writers make the most money as far as artists go with a lot less investment. Take courses to teach you how to write a fabulous hook.


OrderPrint Version Only $31.95 US only (Your Free Copy of The Indie Contact Guide will be sent instantly with your purchase.) Free shipping in the US!

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Why not order the E-book and get instant access?! (Adobe Acrobat 3.0 or higher required)

OrderE-Book - Don't Wait! Start on your path to Success now. Instant Access! Download PDF Only $31.95 (Your Free Copy of The Indie Contact Guide will be sent instantly with your purchase.)

Jaci Rae Forget American Idol! The Indie Guide home for Indie / DIY Artists. Music industry contact information. Music marketing tips. The World's Leading Resource for Indie Musicians and indie struggling musicians!

The Indie Guide to Music, Marketing and Money

is the World's Most trusted Indie Music Resource!

The Indie Guide to Music, Marketing and Money is a book designed to help the indie artist navigate through the shark infested waters of the music business.  While most artists concentrate solely on the creative aspects of their career, they typically are unaware and/or unprepared for the business and marketing side of show business.

In the highly competitive world of the music industry, it is never wise to sail alone.  Equipping yourself with the necessary resources can ensure safe passage through the often rough waters of show business, and lead the aspiring musician straight to musical success.

Putting on a show is important; learning the business is imperative.  This book will provide the struggling artist with everything they need to pilot and navigate their own course towards musical victory without American Idol, Nashville Star or other reality based shows. 

Your Ultimate Guide to Indie / DIY Music Success 2006

The independent / DIY revolution is here and the time for indie musician has arrived! Are you ready to make music And make money?

Marketing is the key! Learn how to market your music effectively, making an impact And make money with the most up-to-date techniques.

  • Blogging
  • Podcasting
  • DJ Lists
  • How to Make Music, Money and Tour!
  • Guerrilla Marketing
  • Record Pools - Are You Swimming Yet?
  • How to set up your own Successful Indie / DIY Label
  • JV Partners
  • Affiliate Programs
  • Effective Email Marketing (Not SPAM)
  • Whitelisting
  • Finding Musicians, photographers, studios, producers, managers and more...

And much much more! Read sections of the book throughout this page!

Print Version Only $31.95 US only (Your Free Copy of The Indie Contact Guide will be sent instantly with your purchase.) Free shipping in the US!

Print Version Only $31.95 Int'l Orders only Order

Why not order the E-book and get instant access?! (Adobe Acrobat 3.0 or higher required)

OrderE-Book - Don't Wait! Start on your path to Success now. Instant Access! Download PDF Only $31.95 (Your Free Copy of The Indie Contact Guide will be sent instantly with your purchase.)

The Indie Guide to Music, Marketing and Money is by No. 1 Best Selling Amazon and Barnes and Noble author Jaci Rae. It is THE industry's most reliable, must-read music resource for making it in the music industry as an indie artist today.

With advice from some of the top entertainment lawyers, well known indie advocates such as well known entertainment attorney, G. Miller Hogan III; Thom King former VP of Clear Channel; Eric De Fontenay founder of musicdish.net, mi2n and taggin and more.

Trusted and respected by some of the biggest and most successful indie / DIY musicians in the world, The Indie Guide to Music, Marketing and Money, is the only indie / DIY resource guide you will ever need!

Your purchase also comes with The Indie Guide to Music, Marketing and Money Contact Information. This guide is a complete, current database of who's who in music and entertainment. We constantly check and update our sources to ensure you have the most current and up-to-date email address, phone numbers, mailing addresses, etc!

Now, YOU have direct contact with the people who make it happen!

With all the A&R record label contact information, venues, conferences, booking agency's, management, film and television music directors, record pool directors and more!

Stand out in the crowd of music artists and make the money you deserve! Sell more CDs, get more gigs, airplay and get noticed by labels or start your own!

The Indie Guide to Music, Marketing and Money is loaded with proven techniques that guide you every step of the way.

"I just read The Indie Guide to Music, Marketing and Money and I might have to eat my words about no one coming along with a magic wand...Jaci Rae come awfully close!! I wish I had half the information in this book several years ago! What a gift Jaci Rae is giving so many up-and-coming musicians. Thank you again for such a goldmine of information!"

Elisabeth Carlisle - Former A&M artist. Successful touring Indie Musician and One of the Top High School Music Teacher in the U.S. www.glacierrecords.com

Better still, Jaci Rae has been in your shoes. She too, was once a "hopeful" indie / DIY musician and struggling artist!

It took her years to make the right contacts and find her way to the top. Today, she's a Golden Music Awards Female Vocalist of the Year Nashville, TN and recipient of the prestigious Levi Strauss Award. Jaci Rae can make the journey to success much, much shorter for aspiring artists like you.

Looking for the illusive record deal? Fed up with your CDs coming back "returned to sender"... unopened? Find out the how to put out a demo that makes them stop and listen.

"Jaci Rae has lived the dream but it did not happen overnight. Her book The Indie Guide To Music, Marketing and Money tells you how she did it, one step at a time."

Keith "MuzikMan" Hannaleck Top Music Reviewer www.muzikreviews.com

Order Today and Be on Your Way to Indie / DIY Mega Success!

The Indie Guide to Music, Marketing and Money - 2006 by Author, Jaci Rae, PLUS your FREE BONUS BOOK, The Indie Guide To Contact Information. order Now Only $31.95!


OrderPrint Version Only $31.95 US only (Your Free Copy of The Indie Contact Guide will be sent instantly with your purchase.) Free shipping in the US!

Print Version Only $31.95 Int'l Orders only Order

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"WOW! WOW! Can I say it again? The Indie Guide to Music, Marketing and Money is just what I have been looking for all along! To top that off, she has offered wonderful and invaluable free information on her site. So I wanted to say THANK YOU! Your information in the book has helped me further my career and make wise business choices as well as those incredible marketing ideas! Thank you!"

-- Justin Timestin, Punk-it out!

"I was struggling to find my way in the music industry and let me tell you I was having a really hard time as an indie artist! I stumbled across The Indie Guide to Music, Marketing and Money by Jaci Rae and what a difference! Jaci Rae tells it like it is and helped me learn not only how to market my music more effectively, but how to run my own business from the ground up. Thanks to Jaci and The Indie Guide to Music, Marketing and Money I have changed my strategy and I am getting bookings across America."

-- Cameron Beach, Trenton, NJ

"WORD TO THE WISE: I wanted to tell everyone how helpful Jaci Rae's The Indie Guide to Music, Marketing and Money has been to my partner and me. With her help we have not only gotten college bookings, radio and Internet airplay, but also the number nine spot in the CMJ."

-- Reginald Owens, Kymbuloo Publishing

The Indie Guide to Music, Marketing and Money


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Jaci Rae's articles
Have you taken a swim in your local Record Pool yet? What is Guerrilla Marketing? How do you gain Distribution? Producer? All this and more...Read Jaci's articles at Ideamarkters

We hope everyone enjoyed the free books Jaci Rae gave away from May 28 - 29, 2006 in honor of our armed forces, fire and police, emergency and teachers.

We have had many thank you's. Our thanks to those who protect and serve!

The free give away has ended. Wishing you all the best Jaci Rae and North Shore Records, Inc.

The Indie Guide to Music, Marketing and Money Contact Guide

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